A recent study found that 98% of survey respondents recognize the value of using Corporate Training Videos for training employees better and faster, with 75% finding this medium very valuable for this use case. With growing popularity, high visual impact, and far greater engagement in comparison to what text-based content generates, the video has certainly proven to be one of the most effective tools for corporate training. Here what we think you can do to make Corporate Training Videos more effective for your company.
To give you an idea about what we’re going to talk about in this read, here’s a corporate video by American Express about their company culture, have a look.
Before starting to create the content for your next corporate training video series, it’s important to have a firm grasp on the answers to the following questions:
What is the goal you’re trying to achieve with the training?
And why are you trying to achieve that goal?
In comparison to other types of content, video can be more difficult, time-consuming and expensive to produce. Tangibly writing down what you’re trying to accomplish can help you and your team stay on task and eliminate inefficiencies during the video creation, editing and delivery processes. Moreover, if you don’t have a documented answer to these strategic questions, the resulting video is going to lack a clear focus. On the other hand, if your HR office or departmental team has firmly established the goal of your Corporate Training Videos and is able to communicate it in a concise manner, it’s much easier to convey a sense of purpose to your employees. When they know why they are being trained, it’s easier to understand the long-term benefit.
In your Corporate Training Video, your organization can showcase a particular skill and then ask employees in training to replicate the skill through a test, or better yet, in the field. In a micro-learning environment, participants in the program can directly apply their learning’s to a work-based situation soon after absorbing the content (and before moving onto another training module). This renders the learning process far more realistic and your employees much more likely to realize positive outcomes.
Finally, incorporating multiple content formats and styles of corporate training videos (i.e. explainer videos, talking head interviews, interactive videos, culture videos) into your program can also help capture your employees’ attention and build excitement. Different people perceive information in different ways. By catering to various learning styles, you’re able to connect with a wider audience. Plus, with repetition being a necessary evil for learning, things can get monotonous; mixing it up provides your business with different avenues for presenting the same information.
So you’ve finished making your Corporate Training Videos Next up is to showcase it to your employees and you’re done, right? Well, not yet. Your employees should be presented with well-made, easy-to-digest videos, but that’s not where the engine stops. An important aspect of creating corporate training videos is measuring their success. And it’s not just about a simple passing grade and they’re good to go. One great way of doing evaluating impact is to obtain feedback from your audience. Without personal feedback, it will be difficult to ascertain whether or not your training was effective. To do this, you can set up various measurement processes – focus groups, surveys, or even direct one-on-one feedback sessions. Specifically regarding surveys, keep them brief and try asking both quantitative questions (for example, rating a session from 1 to 10) in tandem with qualitative questions that ask them to elaborate on what training components stood out and why.