It’s almost here, YES, by “IT” we mean Black Friday. Black Friday 2017 is now a week far only and this is where you, we mean literally “YOU” to start thinking about marketing what you’re going to sell because this year it’s going to be GRAND. Video marketing and social media ads have been underutilized this year, despite the increasing Black Friday 2017 hype. It’s now or never, you just can’t wait for next year to plan your marketing moves, it’s about time.
Here are some 5 essentials that you should focus on for Black Friday 2017:
Companies must track and study every move and marketing campaign they see in order to ensure ROI (Return on investment) and make enhancements in consequent activity. Check your Black Friday videos from last year and then edit them accordingly to the recent happening and trend. You need to revamp your current video marketing strategy in order to stand out- Were there trends on drop-off rate of video content? Which videos worked more effectively than others? These are some pointers you should ponder on.
We live in a digital age now, people hardly read newspapers or watch TV. Black Friday 2017 is all about social media, Black Friday In 2016 accounted for 1.4% of all social media chatter on that day specifically, and that’s a lot of socializing. One of out of six people on Facebook and Twitter mentioned a brand on Black Friday. Just think of the potential reach here. People now buy from social media, you don’t need an e-commerce website to sell anything.We say it every time, but social sharing is critical to your video marketing success. There are a number of elements to social media and video. Your content needs to be shareable through owned media, as well as seeded via paid and earned media.
Video marketing isn’t just about the products, it’s about building brand stories and brand image. Your motive shouldn’t be just selling, it should elaborate your role as an e-commerce company. Market yourself as a Black Friday tycoon and make your consumer feel secure by purchasing from you. Not only you gain their trust, but you maintain a long-term consumer loyalty.
Black Friday consumers are on the lookout for bargains. So use the opportunity to highlight any discounts in video content. However, if you are a smaller business and cannot afford to compete on price, use videos to emphasize other selling points such as customer service or quality.
Black Friday 2017 is all about making your online presence strong and vibrant. Don’t forget to create search engine optimized landing pages for your products and use the videos to sell. You can add editorial content, gift guides, such as top gifts for him or her, and video customer reviews. A countdown on the page can give a sense of urgency to then encourage a sale.
Well, this is it, Good luck. Work on these & we guarantee that you will hit a sale jackpot this Black Friday season.