Own a business? And not getting enough leads or customers? Sit down and have a glass of water or maybe coffee because you need to make overnight changes after reading this. *SPOILER* your business will eventually fail if you don’t go digital, Yes, we’re talking about explainer videos of course and that too corporate explainer video, 80% of the companies are doing it and they’re getting plus 70% traffic, don’t believe us? Read this here too and No we didn’t pay them to write this. Let’s get down to business, shall we?
Corporate explainers are short engaging videos which engage a large group of people by promoting a product and service of the company. It is the most fabulous way to market your product to your customers as well as your target audience. Corporate explainer videos are like short movies of about 45 seconds to 4 minutes which tells about the benefits which the firm can provide and also about the features of the product they are marketing.
So why are corporate explainer videos growing popular so fast? Umm, it’s because this short video focuses on what their target audience wants, it presents the product and features through visuals so when people how it works, what benefits it provides it touches the heart of the customers and the target audience. This is one of the greatest reason why people prefer corporate explainer videos for their business than a written content and also this that these videos are not boring like written content, it attracts the target audience in the best possible way.
Speaking of corporates, if you’re thinking it’s not effective, Google and Walmart has been doing it for quite a while now, most of the big conglomerates opt for a specific style since money isn’t an issue for them , it’s mostly live action animation and motion graphics of the highest standard and quality. And as they set a precedent for others, other companies follow their footsteps and their styles vary from 2D animation to 3D animation and even whiteboard. Here’s the link to give you an idea
The easiest way to understand corporate explainer video is that it elevates your pitch making it easier for you to market your product, to define your product and service and to get more people towards your business.
Videos are a great way to market your product and services and can help you make a large amount of money. Obviously, you can’t just get money like that without people knowing what you can offer. So explainer videos first create awareness of your product and services and then it gets people towards buying your product.
Videos have the capacity to build trust between the firm and the target audience/customers. These videos can create a trust level in a way that it shows that the company is not trying to sell their product or service but they are trying to create viewers interest more willingly, this is what attracts the mind of the viewer which brings them towards buying their stuff. Companies are built on Goodwill and trust, here’s a video by American Express for their customers, check it out
Corporate explainer videos attract the mobile users because these mobile users prefer watching a video than reading out the written content also because these written content consumes a lot of time and also that the text does not appear it a proper way on the mobile you just have to keep scrolling or more.
Want to explain your product and service from top to bottom? What to bring your creative ideas to real life? Then video marketing is the thing for you, it helps you to present every single detail in a best possible way. It makes easier for the target audience to understand your product; it makes your product look attractive. UL Security made a video to explain their new security system, check it out
There are 2 big shots in the smartphone industry and they are Apple and Androids, now whatever you choose to download or even review, there’s a short video above that gives a teaser of the game, app or even a tool. Explainer videos are perfect for Google play store, app store and iTunes. Not only does it allow your video to be seen by a million people but it also acts as a credible notion to attract people.
YouTube is a god, but there are others too and they might not be close to YouTube but they all have their own specific audience and viewership. There’s no other way to reach globally other than taking control of these channels to upload explainer videos and with monetization, earning money from views, what else do you want right?