3D explainer videos have more pros than cons, why? Well there’s nothing to object about it because it’s great. The use of 3D in animation can take an explanation to an entire new level, proving a detailed, life-like picture or even demonstrating otherwise invisible phenomena. With 3D explainer video, you can take the viewer on an educational journey of absolutely anything, including organ interactions in the body or cloud computing. Things can seem so much clearer when explained via 3D animation! The tool also makes topics far more engaging than when explained with text.
Using 3D explainer video can be useful in teaching a variety of things, but particularly those that can’t be seen in real life. Teaching something which cannot be easily demonstrated live or with live video can become complicated, tedious and overwhelming. Animation can help with all these issues. When instructing on how to perform an operation on the heart, the use of 3D explainer video is engaging and effective to a wide range of students, many of whom are visual learners.
Not only that, but the possibility to simplify images in animation can make teaching about a specific task or process much clearer. Of course the detail and movement of molecules in an experiment is very complex, but in 3D explainer video you can emphasize just those aspects that are important to the topic at hand. Let’s go through the Pros of 3D explainer videos.
By using a 3D explainer video you can tell your audience (potential customers, influencers, media, investors, or anyone else you have analyzed and chose) who you are, what you do and why you’re the best choice within your niche in just about 90 seconds. Also, by adding a compelling call to action at the end of the video, you can lead your audience in the direction you want, by encouraging them to take the next step in your conversion funnel.
As 3D explainer videos involve both visual and auditive senses, they are much more engaging than any other communication tool, having a stronger effect on the human brain (in general, people tend to feel more attracted to motion visuals than to plain text). In fact, there are many concepts from neuroscience that can be applied to video marketing. Additionally, animated videos, while being informative, are also a great educational tool. 3D explainer videos in particular get the most out of video content benefits by delivering a clear message (they are perfect to turn complex concepts into simple ideas).
3D explainer videos are also a great tool to build brand awareness and trust. First of all, you should always aim to have a high quality video -because, as they say, the first impression is the last impression. And high quality videos should always be aligned with your brand’s visual aesthetics, personality and cultural guidelines, thus building brand awareness and tying your brand with quality content.
Also, by crafting the characters with having your target audience in mind, you can set up a stronger connection with your potential customers. If they feel empathetic with the story and characters you´re presenting, they will be more inclined to trust you and will have a genuine interest in what you’re saying.
If you want to gain more exposure for your startup, think about developing a 3D explainer video. For instance, by placing it on your website, you can eventually reduce your bounce rate, increase the time on page rate, and these factors will help to improve your ranking in Google. But there’s more: video content also gives you the possibility to be on YouTube, which are the 2nd largest search engine and the 3rd largest social network on the web.
Did you know that videos are 100% mobile-friendly? Many startups offer a mobile app as their main product, or have developed one to complement their strategy. If this is your case, 3D explainer videos can give you a great advantage in promoting your product. Mobile users are always on the go, have become serious multitaskers and prioritize brief and dynamic content. Guess what? Explainer videos fit perfectly with this idiosyncrasy.
3D explainer videos are not just effective at explaining, but the attractive images and viewer comments attract high viewership figures and website traffic. This can lead to a boost in brand awareness and even online conversion rates. You can incorporate 3D animated video in to any marketing campaign and it can help to harmonize and add value to your marketing message. 3D animation has been here for quite a while but has never been used effectively; there has been a rise in 3d explainer videos because of growing marketing in digital sector. Animation in advertising and marketing is a class by itself that acts as a communication medium. Animation has some exclusive qualities that no other advertising medium can equal.