How Explainer Videos can Transform Banking Industry

So our bank advisor is sitting next to us and we’re biting our nails and scratching our heads. He has a few folders spread out in front of him, including our banking records and he’s trying to explain an investment opportunity – it’s already the third one within the last hour that we’ve been sitting here.

Not sure what exactly he’s talking about, I’ve drifted away briefly, lost in my own thoughts – thinking about questions like what I could cook for dinner tonight and what I’ll need to buy for that, something completely different than banking.Why? Because banking is complicated to understand and most importantly most banking salesman trick you. From a banking perspective, they too are limited in making people understand and this is where we think bank explainer videos are fit.

Banking can be dry and exhausting to go through, but there is a way to make even the most tedious numbers and reports become vivid and interesting. Bank explainer videos can turn the dullest reports come to life and present them in a fun and interesting way for everyone to understand. Animated charts, mind maps, vivid colors and interesting characters can say everything you need to relate in a much more digestible and effective way. Complicated internal procedures, financial services, new products and options, you name it, bank explainer videos will make it shine. Most banks and financial companies utilize explainer videos to create trust with their customers and expand their reach in the market. They are ideal marketing tools for banking services. A video by European Central Bank gives a clear picture of how explainer videos are useful

This is how we think explainer videos can transform banking industry:

• Banking Essentials

Banks can present new or more complex services such as M-banking, Hedging, Letter of credits, Factoring, Leasing… You can highlight the advantages of your loans or credit cards, payroll benefits. Use characters and talk about your services, discounts, special offers… Attract your audience and expand your reach. When launching new products/services, bank explainer video is the best way to make sure your customers know what is coming and know how it works. Here’s a video of Bank of America showing about rewards points program

 

Explainer video can be used for banking presentations as well. If your sales team is constantly repeating the same pitch and delivering the same overview of what the bank does, explainer videos could be a great, time-saving resource for them. It can also act as a great introduction to client meetings, whether they are one-off or regular review meetings. You can make an overview of your achievements with this client over the last few years in order to prepare a solid foundation for future projects.

• Internal Plus External Communications

Bank process explainer videos can be created to communicate new initiatives within the company. You can use a video to train employees or to present changes within an organization. It is a great way to clearly communicate an important message to all your employees. It is also frequently used for internal presentations. People are now bored of viewing the typical slide shows, they need something engaging. This is a great chance to surprise the panel with something new and effective. Instead of scheduling an orientation, a bank process explainer video can be great for new employees and staff. Banks need to elaborate their message and points to their customer, clients and the general public, hence videos are the perfect medium to explain a new banking insurance policy or a car financing deal.

• Banks official website and social media page

Credit, loans, savings and other banking and financial topics can be too cumbersome for many individuals. By providing an engaging bank explainer video to your consumers, you can have them understand and process all of the finest points of the concepts and services you offer. This way, people will have a better grasp of the facts and terms, making them more confident and eager to become customers. Here’s a video of Bank of America showing important their service is for the people of US

• Official Banking Apps

With the rise of online banking, now anyone can make transactions and payments with a tap of a button, but for these apps to function correctly , explainer videos are a perfect medium to give a layout and review of how the app works in real-time and how you can create an account and start banking on the go. Citi Bank has covered every possible aspect in their video

• Banks Explainer Videos

Banking is complex, and this sector thrives on people engagement, without it, it won’t progress. Now for them to gel with their customers and the general public, instead of making expensive commercials, banks are now going social with their marketing strategies and for that they are using explainer videos to reach out to a wider potential market. Bank of England’s video covers their banking features in a unique way

To sum it all up, banks need explainer videos now to compete and for exposure, the links mentioned above have videos with Live Action animation style, 2D animation and even motion graphics, since banks have no budget constraints, their market is open to any type of videos and this is what makes this industry so relevant in explainer videos marketing.