So, it’s time again, Happy Halloween. We, you and all the spooky shenanigans are excited for Halloween 2018. But, since there’s more that adds to this fun event, it’s an important event for the businesses to capitalize, what better way to kick the holiday off with spooky and haunting content for your clients and audience right?. Let’s cut the pumpkins, shall we?
Did you know that this season every year has a whopping 7 billion sale in the US which includes e-commerce sales mostly and we think we don’t need to tell what is bought but you get the gist right? The point is, the trend is picking up the pace and this year it’s going to go up to 8 billion because of the increasing explainer video hype related to Halloween offers. Since we like stirring potions like a twisted witch, we have secrets and ideas for e-commerce stores to use as Halloween offers.
You dress up for the occasion, don’t you? , those fancy clothing, similarly, your e-commerce website needs to dress up for the occasion too. Curate a Halloween themed website with banners and spooky layout to attract the visitor more, add a special Halloween offers animated video on the front page as soon as the visitor visits the site, he/she will be astonished to see it and thus the website will have a low bounce rate. Brands like Guardian Data go with a full makeover this season and benefit from it, here’s a video by them
What made you buy that Scary movie mask? Or Freddy’s cap and claw? Of course, you saw them being promoted somewhere. Video marketing with explainer videos and email marketing can do wonders for your e-commerce store. It holds 7% of user acquisition and this is why stores like eBay, Amazon, Sephora etc. send numerous newsletters to kick off their campaign and promotions. Their users view the email and it redirects them to the website.
Halloween 2018 is all about videos, people love videos and there’s nothing more engaging then introducing your website season sale with a 1-minute video which is scary and funny at the same time. An e-commerce store can promote its Halloween offers with explainer videos on social media like Twitter and Facebook pages. Not only people would love it, but they will also share it and spread it and ultimately you will make sales. Check this video by the famous burger king, this is how trends are made and an event is targeted
Cash in the money keywords for this season and go full Frankenstein with Google by writing blog posts and press releases. The search volume for words like Halloween Sale, Halloween Offers and Halloween Gifts etc. amounts to almost 10000 searches. This will get you the organic traffic you need to direct people to the website.
That’s all folks, follow these and we are sure you will feast on the blood, apologies, that came out wrong! But you will love the response of the people. And if you’re still confused, Actonvideo has something for you and your company and we are doing the same thing, even giving up Trick r Treat free videos if you subscribe and take 1 video. Get in touch with us now and take a look at our offer below. Happy Halloween Folks!