Explainer videos are short online animated videos, used to explain your company’s products and services. Explainer videos are a great way to engage the potential customers and to educate them about your product and services; its qualities, its benefits etc. An explainer video is basically the first impression that someone has for your company, so it’s really necessary to get it right.
When you want your costumers to know more about your sales slogan, an explainer video is a great way to highlight your product and service and to uplift your business. Today’s most companies and startups are moving towards video marketing for an efficient and effective tool to market their brand. They look towards video marketing as the most important aspect to do their business. Video marketing does what text can’t do. It creates an immediate and a good, attractive and appealing image in the mind of its viewers. Have you got the necessary approvals and budget to start with video marketing for your brand? The video is going to be game-changing for your business and will increase your company’s ROI.
Explainer video and video marketing is a great way to let your costumers know about your business.
A well-written script is a key to a successful explainer video. Basically, it is the foundation of the video making and of everything which is built further. In most cases, it helps the outsider write the script. Choose someone who can look a fresh look to your company and explain it in a way that anyone can understand.
According to the experts then, if the video is short it’s good because the less you say the easy it becomes for the people to remember. We realize that you have a lot to tell to your costumers but this video is just for the overview of the company. So try to write your script small and concise.
In order to keep it short, you need to keep it simple. A good video contains the following 4 steps
In this, you tell the pain your costumes are having.
Introduce your product or services solution as the answer.
Briefly describe how it works and how to get started.
Tell people what to do next.
The video should not exceed more than 3 to 4 minutes.
Nothing can ruin your video the most than a poor audio. After creating the script now it time for the voice over. The audio of your video plays a great role. The tone of voice over should be professional a professional talent is a must.