With more than 500 Million hours of video being watched online a day, it’s obvious that the way to reach your customers with content that draws them in and actually matters to them in through video, Startup videos, in this case. If a picture is worth 1000 words, then a video must be worth a novel series, right? Video marketing is one of the most realistic (and fun) ways to ensure that your customers are seeing your business for what it is and growing interested in it. That’s why 87% of online marketers use video content.
If you are just starting a business, you’re going to need to do something to get the word out about your company and get clients and customers interested in what you have to offer. As aforementioned, the internet’s biggest culprit of consumption is none other than videos. Why? Because they include sight, sound, colors, and most of the time are easier to understand than written marketing. This is not to say that written content isn’t important as well but clearly based on facts, you will get more exposure and interest from startup video content. There are many techniques to use startup videos to gain attraction, be it different styles or different devotions.
One of the best ways to show a customer base what it is your company does it to do simply that, show them! One fantastic way to do this, especially if you already have a decent following on YouTube, Facebook, or Instagram, is to do a live stream video. This way, when customers tune in to get their daily fix of content, they can not only see firsthand what it is you’ve got going on, but it also gives you the opportunity to interact with them in real time.
If you are creating startup videos for, say, a company that creates and distributes popsicles, start a live stream that shows the process behind the creation, answer customer questions about it, and ask them for feedback on flavors or packaging. This makes the customer not only feel in-the-know but a part of all great startup videos that talk about a product or service will include real people and real testimonials. This builds trust with the client, which is extremely important when it comes to word of mouth marketing and drawing in clients that haven’t already used your service or product.
Nothing says authentic like real people sitting down and discussing the ins-and-outs of the experience they had with your company and genuine gratitude or excitement over that experience. If you want a strong customer base, you need to put your focus into building trust, simple as that. In 2015, over 100 million hours of how-to styles videos were watched on YouTube alone. It’s fair to say that people love to use them to learn, but many people also just like to watch them in general, even if they don’t need help in that area, that’s why Buzzfeed’s Tasty does so well. Whether your business is selling a service or a product, there are certainly ways to a how-to/tutorial startup video to gain a following and grow your business. For example, if you are a company that sells re-purposed clothing, create a tutorial style startup video to show how to take an old t-shirt and re-purpose it.