In this world where everyone seems to be so busy that they don’t have time for anything unless it could benefit them in some or the other way. From the world of online static banner marketing with the latest ideas of explainer videos, we have covered a long journey. Explainer videos are the latest trend in the world of marketing. Nowadays, it seems necessary for every business to get an animated video for them. Businesses are now using these in marketing videos, Traditional marketing tactics are no longer serving its purpose. With a fast paced society and emerging trends, marketers have to look out for new ways to bring focus to their products and services. The classic marketing formula is also the safest one, AIDA (Attention, Interest, Desire, and Action) and animated explainer videos have fit in this space perfectly. Why? We’ll tell you the reasons.
It is now proved through different research about online marketing that explainer videos have the potential to increase conversion rates and improve the marketing videos. It is easier to grab the audience’s attention and lure them to your landing page or social channel. If the explainer video is attractive enough, it would help you to grow your business and gain exposure. These explainer videos are actually your one-time investment that would decide your success on a long term. Once you get your animation, you are free to utilize it anywhere you feel suitable. Let us say you have a brief overview of your company in this animated version. You can embed this video on your website as a marketing video for your company. You put this visual on all your social channels such as Facebook, YouTube, and Twitter. Show it to you LinkedIn Company’s profile. Attach this file in your email signature. Even you can play this video in the starting of your conferences to introduce your company in a minute to your audience.
Explainer videos are the crispy combination of fun, humor and information. This information can be about the product or about your company. Each audiovisual has its own story that must touch the heart of your customers and they must get a feeling that you are connected to them. This little infotainment can benefit you in a lot of ways, such as gaining your customer’s trust, etc. The audience would love to see an engaging marketing video that would make them laugh. So, what else good reason is needed? We need to follow the latest trends to keep up with others in this long run. So, you must have a deep observation on the strategies of your competitors and must follow all the latest trends wisely to build up the goodwill of your business. Every company, either an established one or a new startup, is getting an explainer marketing video for them. This is enough to describe its importance and usability. So it would be great if you are having a one-time investment over your animation, its best for business.