We have talked a lot about explainer videos and its types, we haven’t really talked about making these videos right, well let’s get to it. 3D explainer videos can be great but they require effort to be made, starting from the basic steps to the last. The process of 3D explainer video is important and that is what makes viewers glued to the screen. Developing a good animated explainer video that gets the best ROI involves, at least, two key aspects: an excellent team of talented professionals that work carefully on the output and an extensive production process that needs to be accomplished following some basic guidelines.
If you find a good vendor that can help you out on this and help you create the animated marketing video you´re looking for, you´re halfway there. However, it´s always helpful to have enough information to understand the whole process itself, so let´s check out the 7 key “ingredients” every 3D explainer video production process has. The 1st & the most important step that defines a good 3D explainer video is the Script, The script is the message you want to deliver to your audience, also called the “what”. It´s the basic written structure that will lay the foundation of the whole animated marketing video, and therefore it´s one of the most important parts of the video production process (of course, it has to be developed by a professional scriptwriter).
3d explainer video depends on a high-quality storyboard followed by a well-written script. If the script is the “what”, then the storyboard is the “how”. We could say it´s a pre-visualization sketch of all the actions that will take place in the video (like some kind of graphic novel of your video). It is generally developed by a director with experience in film and arts and/or graphic design. The storyboard also includes camera movements, transitions, shots and other details. Then comes an exciting voice over to compliment the storyboard, the voice over is the voice of a professional off-screen narrator who tells the story to your audience (of course, this story is previously written on the script). It´s very important that you hire a native professional voice-over artist in order to make your audience feel closer to the voice in the video.
Style frames are the most important steps in making a 3D explainer video, You can choose some selected frames from the storyboard and draw them in high-resolution quality, applying colors, backgrounds, characters and extra elements as if they were in the final version of the video. These still images will be really helpful for you to have a big picture of the true quality of the video before it´s done. 3D explainer video illustrations are important to make a unique video, this involves the graphic elements that will be included in your video and that will be animated afterward, such as the design of the characters, backgrounds, typographies and more.
Now what matters is the Animation, There are certain software’s that can help you make astounding 3D explainer videos like Maya, Blender, AutoCAD etc. A team of talented animators, from motion graphic artists to 3D character animators, all work synergically to bring all the graphics elements to life. It´s very important to work carefully on the animation process to make the characters look natural, lively and as human as possible. The animation is generally one of the stages that take more time to complete.
Sound effects attract viewers to your video, a good sound makes a great impact on the people that watch your video. This involves editing the music, mixing sound effects and making some audio adjustments in order to enhance the overall perception of the video and reinforce the power of the message. Also, the background music adds emotion to the story. Have in mind that sometimes, the music and the sound effects can be as important as the video itself.
& you’re done then, 3D explainer video completed. Now, what can it do for you? What’s the benefit?
A good 3D explainer video is guaranteed to catch the attention of your viewers. Also, it is a great tool to explain your entire business within seconds. Despite this is also a great tool to keep your visitors to be glued to your website. Keeping your business video on the homepage increases its average visit by 2 minutes. If an average visitors span is 8 seconds then there boost of 1500% of viewer engagement. The more traffic, visit time and viewership becomes a boost for your website along with the search engine. As mentioned 3D explainer video used for marketing would make people stay on your website for longer periods of time. Besides ranking in Google your video could also be visible on YouTube, the second largest search engine. As Google gives credit to video results in YouTube as well it becomes a great source to increase traffic and rankings along SERP.
The possibility of customizing these videos has also made them a great marketing tool. The colors, characters, animation used if perfect would help to bring a reputation for your brand and would lead your viewers into potential customers. The use of 3D explainer video can not only attract the viewers for the particular product or service but also can showcase the overall standard and vision of your business. The 3d animation services are one of the amazing methods not only for a specific product or service but also for an organization as a whole.