Christmas 2017 is almost here, and we hardly bother about anything other than shopping, sales or holidays, despite thinking about whether we want to gain something from this festive season. Confused? , don’t be, we are talking about businesses here, not consumers or average westerner. Got a clearer picture now? Let us tell you what to do this Christmas season by using SEO and digital marketing tips in 2017.
Make sure your website is mobile-friendly. Over half of all searches on Google are made on mobile devices. If you don’t want to lose over half of your entire market, it’s important to have a website that is mobile-friendly and optimized for smaller screens. If you have a mobile-friendly site, you can effectively target your phone and tablet users without worrying about wasted money. Learn more about mobile-friendly websites and landing pages, SEO is very essential for the basics to
When creating content for your social media accounts, websites, and landing pages, use Christmas related images and reviews.
Maximize your marketing efforts by thinking about ways you can deploy your marketing strategy across multiple channels.
Track your campaign success with granular reporting and account optimizations. Use last year’s data to improve campaign success. Pay particular attention to keyword performance, click-through-rates, and overall conversion rates. Try to capitalize on trends that will give you an edge up on the competition this year.
You won’t rank for Christmas searches if you aren’t targeting those keywords in your AdWords dashboard. While your target demographic won’t change, the target searcher will. In order to take advantage of the uptick in holiday-related searches, you want to constantly change your target keywords to account for seasonal changes.
PPC campaign tweaks and consistent management are essential for a successful PPC strategy. Just as “best Christmas sale videos” would make a good blog post for the holidays, it also makes a good keyword phrase to target.
People are busy during Christmas time. Since the holidays create a deadline for everybody, sales tend to skyrocket in the preceding months and days. If you are like most people, you wait longer than you should for scheduling those important tasks for the holidays. This is why it’s important to emphasize convenient options, such as 24/7 service, holiday availability, free/fast shipping, on-time service, and the like. As the holidays approach, be aware of the changing priorities of your customers.
Facebook advertising gives you the choice of bidding for each click (cost-per-link-click, CPC) or per thousand impressions (cost-per-mille, CPM). The advanced targeting features allow you to reach your customers based on demographics, location, interests, and behaviors.
There are many different ad formats and nearly endless targeting options. For example, you can create a video ad for your Christmas commercial, send people to a holiday-themed landing page, or use lead ads to collect customer phone numbers and emails. It can be difficult, however, to know which strategy is most effective for your advertising goals. When things get this granular, it can be easy to make mistakes. As we’ve found with PPC, clear planning, creative design, and thoughtful targeting is vital for success.