We bet you’ve seen Ali Baba rise to power, or let’s add Amazon, E-bay too, not that we admire China more but when you talk about e-commerce stores, that is what you look up to. Inspiring right? Want to become like them? It’s not easy but can be done if you read through and if you give us a share of your profit, YES, you think our ideas are for free? ….. We’re just kidding. Anyway, have you heard of E-commerce explainer videos? No? Ok then let’s begin, shall we?
E-commerce has become a vast market for online shopping. Every year a huge amount of revenue generated due to E-commerce. There are many companies that have introduced themselves as an online store before the physical existence of their workplace. Most of the existent companies have showed-up to the digital market because we can easily cater to a large number of target audiences through it.
Explainer videos play a vital role in promoting your product or brand. These videos describe your brand personality, the benefits it provides along with how your brand provides a solution to the problem your audiences face.
According to the survey, 37.5 million people in the U.S transact from their phones. Online shopping saves a lot of time. People prefer sitting at home and buy online rather than going out and visit every shop individually. If you have an online payment system than you don’t have to doubt on your sales, an e-commerce explainer video can educate the buyers about how to pay or initiate a transaction.
An E-commerce explainer video is short and describes every aspect of your brand. By watching moving pictures of your product or service people tend to trust more on your brand. As compare to pictures, explainer videos influence more online buyers. They couldn’t feel it but they know how exactly the product will be because through explainer video they can assume how the product would be in real. In explainer videos, you can also show the usage of your product and guide customers about the benefits of it. For e.g. eBay is known for making creative and alluring videos that resonate with their service and business model, see this they
smartly featured their new service by marketing their own e-commerce store.
Engaging video content grabs viewers’ attention. You can creatively play with visuals, font, animation, sound effects, and music to create a unique value proportion. You can navigate your explainer video viewers to your website and gain more traffic on your digital market.
If you can make your visitors once visit your website, you can introduce your product to them and make them recall it whenever they need your product. Amazon has invested heavily in this strategy, according to them, it’s important to 1st inform people and then launch a new program or a feature, have a look here this
is how it’s done.
Facebook is the undefined and unrecognized platform where companies aren’t investing much, Just imagine spending a mere 100$ on PPC and hitting a global 1000$ leads. That’s the power of social media, a video can do massive marketing on social media reaching millions of people according to your target market.
Authentic content with mostly used keywords can make your e-commerce website appear frequently whenever your customer searches any of your products. Your e-commerce explainer video should have brand characters which create a human approach to your brand. Breakdown of the video should be done step by step. From the brand name to benefits, problem and its solution, and in the end, indirect action calls. The more customized e-commerce explainer video is the best explainer video to grasp more customers.
So, when are we going to hear the good news? Follow these if your website is lacking in getting visitors and then let us know how it worked out for you. Trust us, it will work for you because the insights mentioned above are compiled by multiple credible people and their experiences. Got any questions? How about discussing them with us? We would love to answer.