It might be your business presentation in an event or an introduction to a potential customer the first impression can be captivating if started with something interesting about your company. When you only have few minutes to get that first impression your PPT’s or excel sheets mostly don’t work. An interesting explainer video would definitely do that. Audience is more attracted towards moving images rather still. As per the statistical report, 79% of all internet traffic will be Video by 2018.
What are the key aspects of having an explainer video?
Let’s get to as to why explainer videos are vital.
Reach Customers Effectively:
As said earlier Videos will not occupy much of your presentation time but are extremely effective. With the advent of Social Media like Facebook, twitter, YouTube, Twitter etc. one can reach out to millions of users in a matter of no time. Extremely simple for your existing satisfied customers to acknowledge and share it with your potential customers.
Everyone likes to ingest data differently:
The motive to have a moving image explain your business is to make the end users understand your offerings in simple yet effective manner, so ensure the video to be simple and effective.
1.8 million Words, that’s the value of one minute of video according to research. Attract more users by giving them a more interesting way to know your business.
Video Marketing is the future:
As per the latest stats from YouTube an astounding 65% users are interested in Watching Videos. Also, research says potential clients are responding more to the videos compared to the text format
If your business has a lot of data to present to your potential customers just convert it to Video formats as an average 2-minute video can convert huge data to an effective tool.
90% of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Sharing of video ads has increased by 50 times from 2006 to 2013.
Increased attention to detail:
End users need to relate themselves to your products or offerings and connect to your business, is the sole motive to many production companies. Today there is a lot of focus to detail before buying a product and a Video gives that comfort to the end user to visually analyze the product. According to Forbes, 65% of the executives visit the marketer’s website after watching their business videos on YouTube.
Maximize brand awareness:
There are no boundaries to creativity and Videos are all about how creative you present yourself to your potential customers. It’s proven theory that if your potential customers understand your product or service and how it helps them, have more chance of conversion to a Customer. ComScore says according to the online publishers association, 80% of internet users recall watching a video ad on a website and 64% visitors buy a product online after watching a video. And there you go your best media to expand to maximum, your brand and how it can solve today’s mysteries of complicated issues.