What makes a killer marketing strategy? A strategy that kills your competition and establishes you on top, take a guess! Think! Think more! Well, how about infusing animated video with email marketing? Deadly isn’t it, so let’s get on with it, shall we. No other promotion medium can convey as fast and viable as an animated video. In this way, utilizing video in your email marketing makes a lot of sense if you’re thinking of reaching a wider target audience or increase conversions and help educate customers.
Almost 50% of the promoters who used animated video in email campaigns saw the rise in click rates and even increased time spent on reading emails and forwarding it. People usually ignore the business emails sent to them & spam them, in order to make them stick to it, animated videos are the perfect attention-grabbing tool.
Let’s talk about the benefits 1st.
Now how this can be done.
Animated videos need thorough research to be implemented with email marketing, plan what needs to be done, before you begin, ask yourself, why this campaign? , what are my goals and motives.
In order to make sure that you get it done the right way, write a small engaging intro on the email attachment, it should be short & precise with some compelling words to make the viewer’s click your email when it pops up to them. Make an animated video specific on the motive, a video with a message for the watcher and the reader plus the video should be short, long videos don’t intrigue audience, it shouldn’t be more than 40 seconds or else you will lose your audience. CTA (call to action) is important in video email marketing, it makes sure that you get what you aim for and encourage them to click, read and watch.