Choosing the right style for your marketing video is a bit like going to a new restaurant for the first time. You’re handed a menu where everything sounds awesome… but you have no idea if you’re going to like it or not. It’s the same with video. There are so many styles — how do you know which one will fit your business the most? And which one will your customers enjoy the best?
If this were a restaurant, the fail-proof choice would be to order a chicken dish. And if we’re talking about video marketing, then its motion graphics explainer videos. And we don’t mean benefits purely from a style perspective — though we’ll cover that, too. Most importantly, we’re going to show you why it’s great for making your brand stand out from the competition, engaging potential customers, and persuading them to buy.
Let us tell you why:
This simple fact should be enough to have you storyboarding your first video right now. Research shows that visitors are 144% more likely to convert after seeing a motion graphics explainer videos than just reading a text. This is a huge advantage. Not only are you more likely to convert visitors, but videos also keep visitors on your site longer. Motion Graphics Explainer videos do a great service to your customers by making your message clear and keeping your conversion funnel simply. An overload of site content can confuse potential clients, whereas a great video can cut through the clutter in a matter of seconds.
Videos pop up in the top 70% of the top 100 search results. That might be because video thumbnails are a lot more appealing to click than anchor text. Plus, Google owns YouTube, so it’s no coincidence that videos are favored over boring websites. And, on top of that, YouTube itself is a major search engine. If you are easily found on that platform, you’ll certainly get a boost. Motion Graphics Explainer Videos hosted on external sites like YouTube or Vimeo can result in a flood of inbound links for you.
Need even more convincing why videos are good for SEO? If your site has a captivating motion graphics Explainer videos that visitors just can’t resist, this will keep them on your site longer. Dwell time — the time someone spends on your website — is a measurement Google takes into consideration as a ranking factor.
Motion Graphics Explainer videos allow you to demonstrate who you are to a captive audience. You have complete control over how you come off. After all, there’s only so many ways to convey tone in written content. Explainer videos allow you to humanize your brand and properly introduce yourself and establish trust. You can even use your animations to relate to your target audience. For example, if your audience consists of B2B corporate clients, animated characters wearing suits and business clothes would make a great fit.