Animation is “Eye Candy” for kids, we all know that, don’t we? well, if you don’t then you are probably too nerdy to be around kids or you don’t know anything about animation , No offence , we are just getting your attention to read this completely ! Read and preach. Animation is now being used widely to attract kids and kids do love it too, studios focus on its audience so that it has a complete visualization of their mindset.it has the power to gain attention of the kids without boring them plus help generate interest in something which would otherwise not entertain.
We all have hated learning and studying right? Let’s be blunt here, on the other hand, Have you ever wondered why we forget all the history we have studied in our classes? But you can easily remember a scene in some animated movie which we have watched long time ago? Well animation has now taken over and it works a wonder for children. Let’s go through this theory in detail.
Every parent nowadays are tech savvy, they prefer using kid’s learning apps in training their children, plus when kids grow up, they rely on these apps to train themselves further. So how Animation reaches out to children? , Animation is for all age groups, not just kids, kids love having fun and it provides them with huge opportunity to explore. There are vibrant colors, funny characters with attractive scenarios that make kids happy, plus animations are used as an effective marketing tool to promote a brand or a company which target audience is specifically kids.
Secondly, it is a powerful tool to make an impact, it engages children’s mind. All the interesting movements, character flying and talking expand the horizon of imagination for kids, they love to relate themselves to these fantasy worlds and they love the fact that their fantasies can actually become a reality. This captures kids’ mind and they get involved in it, and that’s the huge success for the company and the brand.
It also provides Entertainment plus infotainment, Explainer videos or animated videos gives a chance to learn with fun. It is easy to learn and understand complicated concepts while working with engaging cartoon characters, this helps in kids educational games especially. Kids would love the idea of a superman teaching them instead of their regular teacher. Similarly, if you are explaining a use of a product, it is much easier to digest it with explainer videos rather than live action ads or some other medium.
It’s always fun to work on a project in which kids are involved, as it is fun as well as more challenging to work with their psychology. Engaging and captivating kids’ mind is tricky yet entertaining thing to do and it becomes easy with a cartoonic explainer video as it can help create high-impact messages and engages your kids in creative ways.
Apart from all this, we are now in a digital era which is progressing at a fast rate, this tech savvy generation will improvise and expect a lot from animation in future. Remember, humans have a very good pictographic memory, the more you make use of this the better the information is stored.