In the past few years, animated videos have become extremely popular as a way to increase and promote businesses, product, and services. However, nowadays every business requires an animated video and their website also contains one. These animated videos help to explain the message more effectively with the help visuals and audio.
Animation videos have the dynamism to seize the attention of the customer and can be used ingeniously in any tone, be it professional, emotional, informative or funny, to create an everlasting impact on the customer.
If your company brags of the excellent product but still lacks the ability to present to the audience, then explainer videos are great for your business. Explainer animated videos are an innovative part and parcel of visual communication that keeps your brand at the center and educates them about your product in an interesting way. In less than a span of about 30 seconds to 2 minutes, these explainer videos are capable of making an impeccable impression on the product by evoking emotion and humor to engage the customer. This way, there is an emotional response created within the viewer and this emotional connection makes you the ‘chosen one’ among your competitors.
Everyone loves stories. This is because stories portray pictures in an exciting way with flashy and compelling characters who entertain us throughout. Moreover, in business, storytelling has become an influential strategy and the biggest corporate buzzword. They make us think and feel and convey the mission in a way the bar graphs and statistics cannot. Employees use the story to connect to the brand and work on a specific goal.
The present generation has seen a shift from reading to perceiving and now to visuals. Infographics were used in business since long to present. The statistical data, facts, figures, and information in an interesting way help the viewers grasp analytics faster. It has managed to make a good impact on the consumers and have generated a large number of social shares and also have seen a significant increase in SEO performance.
Whiteboard animation is also referred to as video scribing. With just a whiteboard and a few sketches, you can deliver your message in simple creative strokes that could do wonders. It may cost less, but it can be a very powerful branding tool. You can present the company’s complex information in simple illustrations that can help the customer to dive deeper into the product details. This will help the viewer to engage and interpret the data faster. Instead of using PowerPoint presentations, you can use whiteboard animation to present the idea and deliver the message effectively.
Animated videos can also be used for training and tutorial purposes. It can be used to demonstrate the process as well as the internal working of the product. The animation in these videos can be effective as it presents the unseen phenomenon of the product and helps in a deeper understanding. An animated tutorial video in business can be very interesting for your employee as a training material.