FIFA world cup 2018 fever is through the roof now, fans going berserk, companies going crazy with marketing and preparations and we are making sure this stays the same until the end of the event. However, let’s get to business, this event is a multi-billion dollar catch & we want you to get your cut in it. Now how are you going to do that? Everyone needs a return on investment this season and explainer videos are the golden duck that gets it done.
A FIFA world cup 2018 Explainer video, sounds intriguing right? It’s attractive and clicks on the head plus it will get the right sporty fan audience we need. Explainer videos have always been an effective tool to increase ROI, not just in this event, but all events worldwide. Explainer Video is trending across the web right now. And for a good reason, most people have observed, first hand, that videos have a much greater (ROI) than traditional text-based articles.
For example, a recent study by Video Brewery reported that people who watch videos tend to stay on a website two minutes longer than those who don’t. According to Vidyard, enjoyment of online video increases purchase intent by 97%, so just imagine the response of a FIFA world cup 2018 explainer video and what benefit it would give to the football fans and merchandise companies. A growing subset of an online video is animation. For folks in the marketing industry, the pull of animated video is evident. It is cost-effective and efficient to produce. There also aren’t any concerns about paying (or working with) large creative teams and actors or worrying about factors out of one’s control — like the weather.
Almost every facet of an animated video can be controlled inside the friendly confines of an online cloud-based video maker. Then there’s the medium of animated video itself; something about the nature of the content makes it intrinsically more engaging. Our experience shows that audiences sometimes struggle when trying to connect with actors on the screen — but when they look at broad-themed drawings, they identify with the simplification. This creates a deeper connection with the content, as audience members use the opportunity to fill in the narrative gaps with their own personal experiences.
So how can marketers use explainer videos to drive traffic into the top of the funnel, and convert those already within it? The only way they can do this is with using explainer videos made solely for the football fan and the world cup, release videos for teams and their players, animated cameos for exciting matches etc. Not only this will keep you in with the trend of the FIFA world cup 2018, but you will gain a lot of fan following to your social media page and website & will eventually become a brand ambassador.