The growth of the internet is so rapid that it has affected everyone in this modern era. It has influenced the businesses marketing strategies as well. If we look at the time when the internet was not that popular among locals, marketing was done through TV commercials, billboards or print media. But as the internet evolved, we saw a drastic change.
Initially, static banners were seen for marketing on different websites that were usually powered by Google Ads, but soon the trends changed and now we witness the presence of social media that gives customers the independence to interact with companies personally. This trend created challenges for firms to maintain their goodwill through social media, A lot of strategies were then made in order to fulfill the demands of customers. It is now necessary for any brand to gain the trust of their audience but now the medium to reach out to people has changed for this purpose, communication is made stronger and different ways to interact with customers are used. One of which is explainer videos.
We all know much about the explainer videos but, today we are discussing some major use of these videos that how we can use them more effectively to make them actually best explainer videos for our business and interact with our customers, the importance of the explainer videos :
Just making sales through animations is not the task anymore and it won’t be achieved either unless you gain your customers’ trust. For this purpose, you need to interact with your customers more often. For this purpose, you may add how-to explainer videos on your social pages that may guide in different ways to your customer, but keep these animations related to your brand. You may also reflect how your brand can help in different ways or you can provide some other solution to day to day life.
You can also provide your insights, not confidential ones, obviously, to your customers through little-animated movies or live action film. You may make a quick two-minute tour of your company’s production house, for example, if you are running a business related to food, your customer would be interested in to know about hygiene and how you work there in your kitchen. You can develop your customers’ trust by virtually letting them in your kitchen or meet people who are working for you.
Talk to your customer! Yes, you heard me right. They want to know you and your brand more. So it’s a great opportunity to interact with them through a video message or live chat. Let them know that each of them is important and your services won’t be successful without them. Customers appreciate this relationship of trust with the brand they are involved with and this will lead your company and help your marketing strategies exclusively. Some of the best explainer videos of 2017 have these messages that attract an audience.
If you are getting awarded in some corporate award ceremony or even your company’s social page got a high number of followers, thank your customers for their consistent devotion. Your customers are your true asset, engage them as much as you can. Make short explainer video for thanking them for keeping up with you and support your brand. This would ensure the future consistency of your customers.
These are some ways in which you can engage your customers and build their trust on your brand. Use explainer video films as your social weapon and revisit your marketing strategies. Online video consumption is like a train going full speeds ahead. Cisco predicts that by 2018, 79% of all internet traffic will be video. What’s driving this fast acceleration? People like the video because it is an easier way to receive information. The brain processes visuals 60,000 times faster than written text. And advancements in mobile technology have made it much more accessible. In today’s fast-paced society, people have less time but want more information—videos are the fast, efficient solution that works with the human brain’s natural wiring.