We hardly wonder how it’s done right. How explainer videos are made and what’s the process. Well explainer video production is a fun process that includes 6 important steps that give birth to a visual masterpiece, so let’s get on with it.
This is by far the red carpet or you can say the foundation on which the explainer video stands, it defines the scenario and is the foundation on which the video is based. You hear it what the voice over artists say in the video as it’s like “What” message you want to spread to your viewers and potential customers. Without a well written script, the video loses its charm and flow and it would affect the overall stature of the video, thus making no sense at all. Since a script is the 1st step of explainer video production, it needs to be written by a professional writer who knows about your business and the agenda of the explainer video.
This is the 2nd most important step of explainer video production that follows after a script, when the script is sketched down into a rough board to give it a drawing affect with concept, environment and characters. After “Why” there’s “How”, a pre visualization of all the actions that would take place in form of a comic or graphic novel. A concept artist would 1st make slides out of each script line, each line represents a different image and the sketching will be done accordingly. The reason why a story board is important is because it makes sure that the video maintains it standard throughout the whole process.
What you hear is what you follow and remember, explainer videos are known for their music, sound and voice overs. Voice over is a narration, how your message will be told to the people. The story you will tell your planned interest group will be composed on the content, obviously it should be “told” to them: the individual accountable for doing this is the voice-over expert, an off-screen storyteller who reads the story on the content. Keep in mind that it’s fundamental that you contract a local expert voice-over craftsman with the goal that their highlight influences your gathering of people to feel associated with the story you are telling.
Style frames are another key component of the explainer video production process , to have a major picture of true quality of the video before it’s complete, you can get a few edges from the storyboard and fascinate them with high determination, applying hues, foundations, scenes, characters and different components as though they were in the last form.
Illustrations / Design
Coming to the part where the magic happens, breathing life into the images with designs and illustrations, this step is by far the most crucial in explainer video production. In this stage, talented artists deal with each realistic element that will be incorporated into the video and that will be animated a while later, for example, the characters, foundations, typographies and that’s just the beginning. Obviously, the delineations and outlines will depend straightforwardly on the energized explainer video style you’ve picked.
Now for final sprinkles on the top, the last thing that joins together everything into one, this is when the video comes live, a gathering of expert artists work as an inseparable unit to bring all the realistic elements into movements. It is crucial that you pick a skilled group to complete this stage, since the characters should be as regular, energetic and human as could be allowed and this must be talented with a group of experienced artists.
This stage includes altering the music, mixing sound effects and making sound to upgrade each part of the video and strengthen the liveliness of the message you’re passing on. The mood melodies likewise add some enthusiastic impact to the story. Remember that the music and sound effects can be as essential as the video itself, so work deliberately on these subtle elements as well.
This is the last advance in the explainer video production process. Once your video is made with the majority of its components, it is generally altered in light of remarks and input from the client. What’s more, a music track can be chosen and included amid the after creation process. After generation for the most part includes 1-2 rounds of alters before conclusive endorsement and rendering in an arrangement that works best for the planned utilize. These steps are the most important when it comes to explainer video production, without this, there won’t be a good explainer video. These steps can be a little time taking if not properly managed or done by a skilled team. So how much time does it take? There are many companies that manage to make a video in 3 days’ time, it’s possible but it’s unnatural, there’s a difference between a high quality video and a low quality video and a video that’s made custom. Ideal video production time is 6 to 8 weeks depending on the project.