We have talked a lot about video marketing strategy previously, At the very core, video content is important because some people are more drawn to a “play” button than they are to a “readme” button, and you need to create content that appeals to all your potential customers. Plus, video content allows you to reach more platforms (like YouTube, or Facebook Watch), which, in turn, allows you to reach more people. As we take on this lofty goal ourselves to create more video content in the upcoming year.
we thought it could be beneficial to narrow down a strategy you can use to get started today on creating and making an effective video marketing strategy.As with any new skill, you first need to be the student. Luckily, all the tools you need are a keyboards touch away. Start Googling (or Youtubing), and figure out what your competitors’ are creating. Watch content that other businesses are putting out there–what do you like? What do you think you can do better? Also, consider the various components of video production to narrow down on a budget: are there studios in the area you might be able to rent out if you don’t feel your office is adequate? Do you know any videographers who are willing to help you out, or video editors, if you don’t have any in-house? What other tools do you want to employ? This might sound expensive, but it doesn’t have to be.
Next in line in a solid video marketing strategy are realistic goals, when you’ve narrowed down your goals (and you can have a few!) figure out who your target audience is for each of these goals. For instance, if you want to create a video for your “About Me” page, your target audience is potential future employees–so have your current employees make a list of what they like best about your company culture, and put all that in the video (perhaps even interviewing your employees on screen?). If you want to create a video about “SEO Strategies for 2018,” maybe you want to focus your topic more closely: “10 SEO Strategies Bloggers Can Use in 2018,” with your audience then being, bloggers.
Okay, so we’ve already discussed some production elements you might want to consider, and we’ve covered budgeting, we’ve focused on a goal and target audience, and we’ve chosen a platform. Now, it’s time to figure out what kind of content you want for your video marketing strategy
And what is your message, anyway? There are so many different directions you can go when creating your content: do you want to rely on humor? Do you want it to be serious? Do you want it to feel informal, or more professional? These questions can be answered by brainstorming with your team–what kind of personality do you want to show off in your videos? What type of video would best align with your brand?
Lastly, your video marketing strategy relies on quality and consistency, just like any other content you create; a video is still all about keywords. Since Google and Youtube can’t listen to your videos, attracting organic traffic (particularly if you’re creating a video for Youtube), will primarily depend on your keywords–no pressure, right? That’s it, Good luck.