World’s most favorite sporting event is just around the corner, yes, we are talking about FIFA world cup 2018 being held in Russia, now you’re wondering where does that bring us & what it has to do with us right? Well since this is a grand event, it requires animated explainer video coverage and marketing.
So if you’re somewhat related to the event or football or sponsoring for FIFA world cup 2018 then this blog is for you. Decisions are not made on a whim. A businessman makes calculated risks and comes out of it with a huge reward. Lots of money, we want to help you achieve your bottom line too. And that starts with telling you why your decision to produce an animated explainer video, and not a live action one, is perfectly alright. Thousands of companies are now busy with FIFA world cup 2018 marketing now & are busy making their own animated explainer video. Most of them probably read a few case studies and got convinced that animated explainer videos really work like a charm for such an event so let’s get into it.
If we tell you a lot that 59% of marketers working for FIFA world cup 2018 use animated explainer videos to sell their product (and only 19% invest on live action explainer videos), it would not make any difference. Maybe it will, but if it doesn’t, you would be questioning yourself, and us, which is good – an animated explainer video? So here are some reasons that influenced big and small companies to produce an explainer video. Learning these reasons would help you clear your doubts and when you finally call us to produce an animated explainer video, there would be a conviction in your voice.
“Small companies don’t make animated explainer videos because they can’t afford it” WRONG.
Videos do cost less than live action explainer videos of the same scale. But that’s not the reason why companies are using animated videos to market their product. Big companies, with lots of money, do also prefer to use animated explainer videos. For instance, you will see a lot of promotions featuring top football stars by Pepsi, coke & Red bull etc., these can be animated or live action.
Since FIFA world cup 2018 is near, it’s better to adapt the old school strategy to make sure everyone in Russia knows about you, explainer videos of matches that are about to happen, the win-loss schedule, football stars, victory celebrations of teams etc. An animated explainer video will make sure that your content spread across in Russia & you receive more clients & projects during the event.