The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snap Chat or YouTube, the content you need to be thinking about creating and marketing on social for your business is a marketing video, Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy and a marketing video for the biggest video platform, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Animation needs no introduction; we have seen animated marketing video taking over by storm, from movies to explainer videos as well as marketing, this would continue to excel in future and play a vital role in marketing for businesses.
Facebook is getting more viewers daily than YouTube, people share YouTube videos on Facebook mostly, on the other hand, Snap chat’s daily views are now in the billions, and video on Twitter has taken listening and branding to a whole new level. The use of marketing automation platforms has surged, and the most successful businesses are now embracing real-time analytics to optimize how they engage each individual buyer. Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers. This is the reason why a marketing video is very common among corporate sectors. And as we’re all now seeing first-hand, a video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media but also for brand-to-customer communications in both B2C and B2B markets.
Today we’re seeing more and more companies hiring marketing video specialists, creative directors, writers, and former journalists to bring video production talent in-house. External agencies remain very important, but this movement is critical to enable businesses to scale content production with the needs of their marketing and sales teams and the expectations of their customers. Marketing Video has emerged as the medium of choice and for marketers to stay relevant and achieve business results, they must recognize and adapt their content strategy. With technological advancements, everything is well on its way to being digital in the near future, so for a company to survive in the competitive marketplace the only impactful way to reach the highest number of customers is through video and now, because videos are accessible from laptops to mobile phones, from anywhere and anytime; Video marketing will become the single most important tool for company to reach the widest possible customer base.
A video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.