We’ve gathered up some smart marketing trends for 2018 that should inform and shape your marketing strategy for this year. If you don’t have time to read all of them, know this. Video marketing is the big player of 2018 and if you aren’t investing in them, it’s time to get started.
Video marketing is the future & 2018 is just 3 days away now, your New Year resolution should revolve around video marketing. By 2020, the video will account for 82% of consumer internet search traffic. Companies that use video and advertise on online video platforms are finding great success. Research shows that 77% of consumers have been convinced to buy a product after watching a video and 72% of businesses say video marketing has improved their conversion rate. Today, YouTube reaches more people 18 years and older during prime-time TV hours than any cable TV network. Furthermore, people are watching less and less TV, and opting for mobile video viewing instead.
Another thing that complements video marketing is content marketing, Google searches for content marketing and inbound marketing have spiked over the past year. As HubSpot and the inbound strategy is adopted by more and more companies, the amount of high-quality content–and the need to incorporate the latest technology trends, such as using video–will increase. The rise in popularity is further strengthened by Google, YouTube, and other search engines that reward high-quality content in their search rankings.
HubSpot research shows that for B2B companies, blogging frequency doesn’t impact website traffic until you reach 11+ posts per month. Although disheartening, HubSpot found it to be true that a B2B company who posts 6–10 posts per month isn’t going to receive much more traffic than a company who blogged 0–1 times per month. Because every industry is different, it’s important to test posting frequency to find the sweet-spot for your company.