We will not give you an intro regarding what we talked about before because honestly we are now fed up with repeating again & again! Ok, that was out of line but well if you own or work for an e-commerce store or any startup agency then what you need is Animated Video Marketing in your marketing arsenal. There are three goals you need to keep in mind:
What if we told you there’s one marketing tactic that can help you with two of those three goals? No, it’s not a “magic tactic. “It’s not a “black hat” unethical tactic. It’s animated video marketing, and it works amazingly well.
It’s probably no surprise to you that people spend a lot of time watching videos. According to Hyperfine Media, one-third of online activity is spent watching videos, which represents an average of 32.3 videos every month. It’s simple to understand why people like videos so much: they are fun to watch and easy to consume.
Since people are used to watching videos, 1 in 4 consumers tends to lose interest in a company if it doesn’t feature any video on their website. What’s more, nearly two-thirds of consumers say companies that use video know how to reach their customers. In other words, people perceive companies which use video marketing to be more savvy and interesting than those that don’t use it.
One way Google analyzes the quality of a website is through its bounce rate. Whenever a site drives its visitors away soon after they arrive on a site, Google concludes that website is low quality. Since Google doesn’t want low-quality websites to rank higher instead of sites that are worthy, only websites that are able to keep their visitors for a good amount of time tend to rank higher. With video marketing, you don’t need to worry about visitors closing your website and leaving, they will stay and watch the video until the end, we Guarantee.
A video doesn’t affect online purchases alone. According to a study done by Google, almost 50% of internet users look for videos related to a product or service before visiting a store. The power video has in the purchase decision process explains why 93% of businesses who use video believe that it has increased user understanding of their product or service. Around 74% of the people questioned who watched an explainer video to learn more about a product or service ended up buying it. That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video. This means, not only does video marketing help people engage with your brand and learn more about your offerings, but it also helps them pull the plug and purchase your products.