Have you ever wondered why reading something is going obsolete? , well fast forward to five years in the future, would you be reading this article or would you be watching it? As the world is progressing, a digital world is emerging and we are under the transition phase, video continues its inimitable rise, it’s an interesting question to ponder because this will change the dynamics of what we see & hear. And this is where marketing videos come in. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.
Marketing videos are necessary to establish a digital footprint and to carve a niche, it’s an arsenal that you can use to bombard at your competitors. Kidding, well yes theoretically and digitally you can. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Animation needs no introduction; we have seen animated videos taking over by storm, from movies to explainer videos as well as marketing videos, this would continue to excel in future and play a vital role in marketing for businesses.
Let’s get to business now, this trend has evolved with the emergence of marketing videos, social media is playing a key role in this because the internet is now a worldwide phenomenon. Let’s talk about statistics; Video is the future of marketing, it’s everywhere now, apparently an “Eye Candy” for us because we love watching videos and especially marketing videos. Look at all the big multinational and their marketing strategies, everyone is engaged in making top notch marketing videos to attract people. By 2017, 70% of the marketing will be dependent on video & visuals, plus it will account for all consumer internet traffic.
Now, why is every business joining this bandwagon? , isn’t it obvious? Facebook is getting more viewers daily than YouTube, people share YouTube videos on Facebook mostly, on the other hand, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and branding to a whole new level. Now tell me, why companies wouldn’t use such a cost effective solutions that would help them market their products and services easily without investing much. The use of marketing automation platforms has surged, and the most successful businesses are now embracing real-time analytics to optimize how they engage each individual buyer. Go through any marketing video and you will notice a pattern they follow, that is how they keep a viewer engaged.
The transition of marketing in a new era has begun, people are addicted to the internet and it takes some minutes only to make a video viral, engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, the video is, without doubt, one of the best. Finally, always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.