Explainer Videos

 

Our take on this Next Big Thing

 

so what landed you to this page, Think? Well, do we really need to tell you what explainer videos are? Ok, I think we should. The types we mentioned earlier are all about 1 thing and that is explainer videos. Everything is about explainer videos nowadays and it’s everywhere.
explainer video

 

 

How about some facts and figures?

 

It’s all about stats, not using explainer videos as part of your online marketing strategy is already causing your company to fall behind your competition. The truth is that video content appeals to more and more Internet users and the explosive trend of consumers turning to video to aid in their buying decisions will only increase. The statistics are staggering, and they speak for themselves.

explainer-video-software

By 2017, 69% of all online traffic will consist of video content. That percentage includes the video-on-demand explainer format, which will have almost tripled during that time period. The video is not only the primary means many people use for entertainment, but it is also where consumers turn to most often when researching products.

2.5D explainer video

Businesses of all sizes should be using explainer video right now, and many already see it as it is: the future of online content marketing. When polled, 90% of online shoppers said they found videos helpful in making decisions. They’re viewing the video for a variety of reasons, whether it’s to see the how-tos about a product or tune into customer testimonials. Online marketplaces that include explainers on their product pages overwhelmingly report that sales are higher compared to those with no video.

 

explainer video

What makes them so engaging?

Explainer videos less than 15 seconds long are shared 37% more often. This figure comes from comparing the short format of an explainer to those videos that were 30 seconds to one minute in length. Longer videos perform even worse, as you tend to lose your audience around the one-minute mark. Clearly, you need to engage viewer’s right from the start as their attention spans are short, and they’ll never make it through to your call to action.

There’s a distinct attention span gap between desktop and mobile viewers. Twenty percent of those tuning into video content via their desktop will leave the page if you haven’t caught their attention within the first 10 seconds. This is a short flash of time to cram a marketing message into. It gets even worse as the video plays on, as about one-third of viewers click back at around 30 seconds, and almost half are gone when the timer hits one minute. You can lose up to 60% of your audience if your video reaches two minutes or more.

animated videos

However, mobile users seem to have a little more patience. Consumers using iPhones will stick around for almost 2.5 minutes while their Android counterparts pay attention for up to three minutes. Optimize your video for iPad, and you’ll get the best benefit available. These viewers will watch a video for an average of five minutes.

 

Why Explainer videos?

 

The majority of senior executives would rather watch the video. Depending on the nature of your business, your target audience may fall into the categories of C-Level or other corporate executives. In a poll conducted by Forbes, 75% of business stakeholders view the industry-related video at least once during the work week.

Half of those watching on YouTube and almost two-thirds of these executives clicked through to the marketer’s landing page after viewing.

These facts and figures might not be enough to convince you that explainer videos should be in your marketing toolkit, but your competition has certainly caught on. You need to be where your customers are hanging out, and many of them aren’t big fans of text content. Don’t be left behind.

 

What are the best types?

 

If you’re planning on making an explainer video then you will have to decide what style to choose and how will it complement your business.

 

Motion Graphics

 

Everybody loves graphics and it’s something that you see in movies and games. Motion graphics use video footage and animation technology to be used in multimedia projects. Motion graphics explainer videos are characterized by being engaging and straightforward and this style is great for companies that have complex product or service. Take a look at this video below for an insight.

 

Kinetic Typography

 

What’s something good to watch? , text in motion, it’s unique and looks creative. It’s a sophisticated name for animation with moving texts and a technique that mixes motion and text to express an idea. This style depends on the movement of typographic textual styles to express a thought. Sounds excessively shortsighted? It is – yet it works! In the event that the best possible text styles are utilized, the video can utilize the correct organization to underline certain sections and influence them to stick in your gathering of people’s memory. Check out the explainer video below for a textual info.

3D explainer videos

2D / 3D Animation

 

 

The animation is the most common type when it comes to explainer videos, nothing beats it because it has diversity and versatility. This liveliness procedure has unlimited potential outcomes. It’s generally utilized for business purposes in view of its high caliber and for its best in class feel that can influence your image to be seen in a moment. Furthermore, the capacity to turn and zoom into every one of the components in the video influences the watcher to feel submerged in what’s being appeared. For an idea have a look at this animation illustration below.

 

Ta Daa! …

 

 

Last but not the least, explainer videos are full of characters that make the video look more exciting. Character animation can be both 2D and 3D since they are fun, attractive and cute.it works great if you want the audience to not sleep during the video and keep them entertained.

3D explainer videos

What’s great is that it can be integrated into any video style. See the video reference below

So, this is it, these styles pack a punch & have the power to make a statement, whether you’re making it for business or anything else.

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