Motion Graphics Videos

What are motion graphics…?

We all love graphics, CGI and animations don’t we? , there’s another thing called motion graphics which is taking the digital zone by storm.


The word itself is self-explanatory, it states graphics with motion in the digital environment. The term motion graphics appears to be plain as day. It is characterized as “graphical correspondence that fuses development after some time” – alright, now it sounds less basic and which is all well and good, as it incorporates a variety of configuration disciplines, including moving sort, conventional cell and stop-motion movement, film, advanced video creation, 3d and Flash activity.

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Motion graphics is all about…

Motion graphic videos never get old; the cutting edge graphics is what people crave for, don’t they? This style of animation means the sky is the limit. A strong visual must already be conceived even before the idea plus this style often blends live-action elements with CGI components to give the audience a sense of wonder and intrigue.


This is how it’s done…

Motion graphics is our “thing” at Acton Video, this 1 minute 30 seconds video is the proof of our techniques and talent and we are not bragging about it. We should always remember that, be it live action, stop-motion, 2D or 3D, all are just meant to stylize and narrate a communication piece.


Sure, sometimes a certain style of animation serves as more than just a visual preference, it can further express itself through textures and shapes. Motion Graphics video is very popular these days, these are easily adaptable to all kinds of industries and sectors. They can create social awareness on important issues by using lighter graphics.

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They are usable in training sector, gaming, education, kids learning etc. In marketing, animation can set the right tone for the branding of any product. In some cases, brands may even use motion graphics videos to repackage their brand and create an instant brand recall.

Motion graphics are animatics…

Advertisers can also use this concept to promote their new products among potential customers. With motion graphics, it becomes easier to attract viewers’ attention than simple pictures or motionless graphics.

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The marketers can make the message simpler by using motion graphics in their videos. The information not only becomes easily comprehensible but can also be presented in a much more attractive way that can be retained longer by the potential is important to have a detailed and well-thought-out storyboard to set the foundation for the unique visual elements your project team will produce.

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When the story has a captivating narrative, engaging content and useful information, you can ensure that your audience will enjoy and better comprehend your product or service.

Now, why is there a need for motion graphics?

Graphics is the king nowadays, it’s almost everywhere. Motion graphic videos are presently a moderate, feasible alternative for those needing to advance their business and boost their customers in an unexpected way.

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Rich communicate quality visuals and introduction is not anymore the sole area of extensive organizations with colossal spending plans and generation groups designed for making extra-large screen and TV.

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The emergence of brilliant DV cameras and programming software’s, for example, Adobe’s After Effects, Premier, and Apple’s Final Cut has given designers the chance to investigate this area without the requirement for particular altering and after generation offices. Work would now be able to be made in-house, in full.

Why is motion graphics better than other styles?

Visitors get caught by motion graphics in a website as videos catch attention quickly. Static graphics or designs on a website simply don’t draw in the consideration of the viewer as instantly as something like an animation or video. Now, what’s the reason why motion graphics have surpassed static graphics in marketing and explainer videos? Let’s get to it with the concept of Improved Advertising.

New improvements in web video innovation are meaningful motion graphics illustrations that hand-off sound, content, music, and movement at the snap of a mouse. As anybody following web ricochet rates will affirm, you need to snatch the consideration of your guest as they say. You need to utilize inventive intelligent methods to catch their lead. You can both rapidly pull in and teach buyers to your items with designs much superior to static illustrations just on the grounds that you can furnish purchasers with a connecting with understanding. Motion graphics improve advertising and marketing to a great extent because of the diversity and uniqueness.

Now, how about we give you a little heads up by our expert, here’s not a scientific research of what is right and what is wrong in terms of how we should name what we do. From what I’ve read throughout the years, and what I’ve talked with other Designers I met in the industry, there’s basically a fine line that divides both of them and that most of the time is invisible. As I explained above, Motion Graphics comes from the idea of Graphics (or Designs) in movement. Motion Graphics pieces contain design elements like shapes, typography, composition, etc.

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Especially on its origins, you can think about that as how to translate a print or any other static visual design work and add movements to it. Animation can be broader. It can englobe Motion Graphics itself, but also other styles, techniques, and purposes. Since Motion Graphics derives from the Design Field, it has more a preoccupation on the function of its piece, and how it can be effective for what the message is supposed to send. Animation, on the other hand, can also have a meaning like Motion Graphics, but it can also be more artistic and with an entertainment purpose only.

Now is this information sufficient enough for you to know what’s going? I guess we’re done here. If you are looking to make a motion graphics animation then feel free to engage with us. We will make sure you understand what we all wrote above.