We bet you’ve seen countless promos and teasers especially e-commerce ones where there’s a voice over guiding you through the site & there’s a cursor with a website on the screen that’s been shown, Yes you guessed it right, that’s Screencast but not animation, infuse it with animation and we call it Screencast Animation.
Screencast animation is used in relatively every website, product, and review using it for marketing or demonstrations. This type revolves around an animation of any sort followed by a recording of a screen with the product or feature being described in real-time. Screencast animation makes use of screen captures as well as audio narration. Screen captures are taken as the screens change and the audio explains what is happening. The screenshots are then synchronized with the audio voice over to end up with a comprehensive explainer video.
These types of videos are excellent for tutorials, manuals, guides and are also used as a cheaper explainer video by startups. These explainer videos are used to demonstrate website features, operating systems, apps, and software quite effectively. The screenshots are captured during a demo of the product, the video made from the subsequent screen captures is synchronized with the audio for a detailed completed product. The explainer videos are easy to share or load on your website as well. Many companies use screencast animation for staff training or as product manuals for more complicated products or services. These work especially well for demonstrating mobile applications.