A lot of other businesses are not implementing a YouTube video marketing strategy, especially small businesses. As we say, the making of your videos often overshadows the marketing of the videos. Is this you too? Don’t worry. Acton video is not only here to take care of the making of your videos, but also equip you with the information you need to know to successfully market those videos.
By creating a video or a series of videos, you have an objective in mind, yes? There is a purpose for that video. Start by outlining your YouTube video marketing strategy’s mission statement by identifying what type of content your videos will be (educational, entertaining, practical, animated, etc.) and for whom they will be speaking to. Once you have this mission statement down, it’s a matter of reverse engineering your video marketing strategy. You know what you’re trying to do, now ask yourself what steps you need to take in order to get there.
Let’s pause here to elaborate on what I mean by types of videos. A strong YouTube video marketing strategy will have several different types of videos operating within it. For example, if you’re the goal is to create educational videos on your product, say it’s a software product, maybe you’ll incorporate an animated explainer video, a product demo video, and a live webinar. Your mission statement is the bigger picture of what you are trying to do. From there, brainstorm any and all opportunities to achieve that.
Here is where understanding your target audience is crucial. What messages do they hear on a daily basis? What do they need? What message is going to get your audience to respond to that need? The tone is how you will say that message. Is it funny? Authoritative? Sad? Don’t hesitate to reach out and ask your current client base some of these questions. If you do not have an established clientele yet, there’s no better time for A/B Testing!
Think back to the type of videos you’ve decided to create, Whether a live action video, product demos or an animated explainer video, each has optimal landing pages and areas to live. Animated explainers and live action videos are better suited for landing pages. Once you’ve received your kickass marketing videos, make sure everything is in place for launch. Some things to check are: keep these in mind before kick starting your YouTube video marketing strategy.
Creating a youtube video marketing strategy does not need to be an unapproachable task. Take your time in research and understanding what you’re trying to do, what your audience needs, and form a plan to deliver that need.