There are a number of reasons why creating an explainer video is valuable for your business. One of the primary reasons businesses [in particular B2Bs] have approached us to design an explainer video, is to help communicate consistent messages across the business. This is especially important for large businesses where you have a number of staff ‘selling’ different components (products and services). What tends to happen is that sales execs, for example, will focus on the area of the business that they feel most comfortable with. This can result in a lack of consistency in other areas where product knowledge matters and may be required to close a sale. An explainer video can solve these issues, condensing complicated and technical information into an easy to absorb explainer video that your business and teams can use.
Your sales teams can take along a tablet when attending a meeting, and show the client right there on the spot in 2–3 minutes. Or can follow up easily by sending the explainer video digitally. Your business then becomes “spot on” showcasing your products in the best light, turning your sales exec into a ‘high-tech’ professional at the same time. If a decision maker missed a meeting, the video can simply be sent along via email or sent via a link to its landing page.
SOME KEY COMPONENTS TO EXPLAINER VIDEO SUCCESS
An explainer video is a powerful tool in B2B marketing. The vast majority of B2B buyers watch explainer video material to help them make buying decisions. A good B2B video does not merely focus on tutorials and guides, It may include stories about the company, the team, the product or service and even about customers. Whatever you create, keep it short and execute it brilliantly – at the same time explain exactly what your brand offers. Perhaps add some humor and make it memorable. A few top-notch B2B explainer videos may be just what you need to engage customers and guide them through the marketing funnel!