Video has always been a powerful form of communication…
In recent years website demo videos have seen massive growth. In fact, today 89 million people in the United States watch 1.2 billion online videos every week. So if you have an online website business and you want people to visit it then you need Website demo videos. Now you’re are probably thinking why video is popular, but how does it apply to my online business? Studies have shown that videos not only helps you convert more customers to purchase, but it also makes it easier for people to find you online. A website demo Video provides users with an extra way of judging the product. It allows them to see how it moves, sounds, or works and gives them the extra information they crave when purchasing online. Let us tell you in a bit more detail.
Converting online shoppers into paying customers…
According to a survey done by us, 90% of online consumers find website demo videos useful when deciding to make a purchase. Not only is it useful, it actually makes visitors more comfortable purchasing. Ariat, an equestrian a well-known sporting goods supplier faced a 160% higher conversion rate when a product demo video was viewed and online shoe retailer Zappos increased sales between 6% and 30% when a product demo was used by them on their website.
Improves website search by better google indexing and crawling…
Website demo Video content also has a positive impact on your website’s search results. According to several sources, a website with video is 50 times more likely to rank on the first page of Google search results. That can have a significant impact on your business.
Here’s how you can create a website demo video on your website…
You have quite a few options for where to place your videos. You can incorporate your product videos right into your product detail page along with their standard static images. If you sell something wearable you may show a model wearing your clothes or shoes, zooming in on special features or details that differentiate your products from the competition. Or let’s say you are selling instruments like Woodstock Chimes. Creating an opportunity for visitors to see and listen to the instruments can turn an undecided visitor into a buyer.
You can also create a separate how-to video section or testimonial page. Mix up the type of videos you produce to keep it fresh and appeal to a wider variety of customers. Add some non-product videos to showcase your overall brand or informational videos that don’t focus on you, but instead help your customers. Video isn’t the wave of the future anymore – it’s now! If it’s not part of your online marketing strategy, you’re missing out on an opportunity to stay on top of mind for your customers and stay ahead of your competition. Not only does a video helps you make more money , but it enhances the overall look of your website aswell.
