For businesses, Explainer video marketing can help break & reach new levels in getting different market segments through an effective product marketing strategy. Explainer video marketing gives you an opportunity to tell a story, whether it be about your product or customers. With video, you can share compelling messages that connect with your audience and get them to take action. However, Explainer video marketing has to be properly executed to get the results you are looking for.
Below are some key reasons why you should use explainer video for your product marketing strategy as part of your overall digital marketing campaign.
Improve Conversions and Sales
Using explainer video is one of the proven ways of refining conversions and sales. According to us, adding video on a landing page can increase conversions by 80%. Videos can improve sales both directly and indirectly. Prospects like to picture themselves using the products they would like to buy. Therefore, you can use explainer video to show visitors how a product, service or your business works.
Increase Brand Awareness
Use of explainer video may not be the easiest online marketing strategy to implement. There are concepts to be created, storyboards to be approved and videos to be edited. However, the videos show great ROI and can improve your brand awareness. Creating videos does not have to be expensive. There are dozens of affordable video editing software with pre-built animation effects that can help you effortlessly come up with professional looking videos. The key component of a successful animated video is content that speaks to your audience.
Build Trust in Your Business
Customers will only give you their money if they trust your brand. Every content marketing activity you engage in should be geared towards establishing the rust for your business. Providing useful and interesting information gets prospects to start trusting you. However, it takes time to build trust. Therefore, be patient. You do not always want to be pushing for a hard sell. Use explainer video to establish trust by providing educational and entertaining content. The videos will help warm up prospects to be ready for your offers.
Generate Online Leads
An explainer video can help your SEO efforts. Google loves pages with multimedia content such as images and videos. When these multimedia contents are optimized correctly with the relevant tags, they will be crawled by search spiders and indexed.
Moreover, explainer video improves the average time spent by visitors on your site. This helps to lower the bounce rate, which is important for higher search engine rankings. The videos can drive targeted traffic and lead from YouTube and Facebook to your website funnel.
Capture Mobile Audience
Today, many people use mobile devices to get the information they want from social media sites. Facebook has greatly improved its video platform, making it easy to upload and share videos. You can reach your prospects that use mobile devices through creative animated videos. Moreover, videos shared on Facebook can go viral, generating an avalanche of leads for your business.
Explain Your Offers
Are you launching a new product or service? Use animated videos to explain how the product or service works. According to statistics 83% of businesses that have an explainer video on their websites’ homepage indicating its effectiveness in closing leads.