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Want to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video? Not sure if explainer video work? , well read through because you’re underestimating the power of explainer videos.


It’s a short, fun and informative video typically 2-3 minutes long.


These short, “how to” or instructional videos are perfect for both physical and digital products. Whether your video is about your new and improved can opener, or how to install and set up your newest digital product or plugin, an explainer video is a great way to get in front of your target audience to present your stuff and show off your wares. In a nutshell, some of the key points to a good explainer video are:

They are …

·         Short. 2-3 minutes is optimal

·         Light and often fun to watch

·         Scripted and planned out

·         Focused on benefits instead of features

·         Simple and straight-forward

For service based companies, you might use an explainer video to show new members how to navigate your membership platform or latest online course. You can also use an explainer video to show why your ABC product is better or easier to use than someone else’s XYZ product. If a client or someone on Facebook or in a group asks how to do something, why not record a quickie video to show them how? There are lots of different ways you can use these short but educational videos to market your products and services. And, depending on the product/service, your audience and the purpose of your video, they can be professionally polished and produced videos, or quick and dirty “here’s how you do it” videos.

A good explainer video can be a powerful tool for marketing new products or showcasing the benefits of current products or services…..


And research shows these short, educational videos capture and retain viewers more effectively than text or longer, more drawn out videos. While my learning style leans more to reading than watching videos, I’m a big fan of watching short “how to” and instructional videos!

The reason why we need explainer videos is because of the digital era we are in, people hardly read anything & prefer watching, plus a video leaves an Impression that makes viewers stick to your company’s agenda. There are also other advantages of explainer videos. Descriptions and graphics leave room for customer interpretation. An explainer video is characterized by a clear and distinct message.

When creating explainer videos, we are forced to include the most important information in a way that is easily received by the viewers. The power of a good explainer video is collecting the knowledge, clarifying and solidifying the short message in a way that it is understood.

But potential customers are not the only ones to benefit from these videos. Company’s employees also find the movie helpful. Screenplay preparation process allows one to create a story, according to which the specific product or service is described.

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